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Internetiquette For An Engaging Dealership – Learning Internet Etiquette

Loren Fay Blog, How-To's 0 Comments

Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media. As …

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Dealers Aren’t Taking Charge of the Demand for Electronic Vehicles

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According to a recent study by Sierra Club, Electronic Vehicles are not wildly available on most lots. The demand is there, but the study informs that dealerships are not keeping Electronic Vehicles in inventory, sales people are not prepared/educated to talk about electronic vehicles, or they are not charged or are unavailable for a test drive. The Sierra Club conducted …

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What Is Content Marketing and How to Create It Successfully

Loren Fay Blog, How-To's 0 Comments

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future …

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How To Create A Dealership Business Facebook Page

Loren Fay Blog, How-To's 0 Comments

Is your dealership on social media? Let us help you take the first steps to becoming a social media aficionado (professional). With this visual tutorial, you will be able to set up your own dealership Facebook Business Page that will put you on the road to social media success, drawing in the customers you want to attract and engage with. Social …

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5 Ways Dealerships Can Use Instagram’s New Stories Feature

Loren Fay Blog, How-To's 0 Comments

Instagram launched a completely new feature set called Instagram Stories this week and we’re really excited about what this can do for you! Instagram describes stories as “a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear …

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How to Regain Admin Access to Your Dealership Facebook Page

Adam Goldberg Blog, How-To's 0 Comments

“Help! A former employee is the only Admin for our Facebook Page and now I can’t access it!” Or “Help! A Facebook Page for my dealership already exists! How did that happen?” If you have said either of the above statements regarding your dealership’s Facebook Page, don’t worry, we’ll be sharing solutions to help you get access to your Page. …

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How To Drive Sales To Your Dealership Using Pokémon GO

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You may be thinking to yourself, “Wow, another mention of Pokémon GO”, but we’re certain you’ll want to read this article to learn how to best leverage this interactive game with potential customers. Businesses all over the country are using Pokémon GO to entice customers to their locations. A pizza shop in Long Island managed to increase their sales by …


LotVantage Selected by Polaris as Strategic Social Media Partner

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July 13, 2016, Tampa FL LotVantage, a SaaS (software as a service) digital marketing company for dealerships, has been selected as a strategic partner to help Polaris dealerships manage their social media presence. Polaris will strategically manage their brand awareness through the LotVantage application by promoting top trending and engaging content to their Facebook page, posting inventory, and running paid …

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How Facebook’s Recent Update Will Impact Your Dealership

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Facebook recently announced that it’s changing how it delivers posts from businesses. The goal of News Feed is to show you stories that are most relevant. Facebook likes to make improvements to News Feed in order to keep people on Facebook, not leaving in frustration. According to Facebook, “To help make sure you don’t miss the friends and family posts …


Press Release: Jim Jabaay of LotVantage Promoted to Vice President

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Tampa, FL – May, 20 2016 – LotVantage is proud to announce that Jim Jabaay has been promoted to Vice President. Jabaay joined LotVantage in late 2014 to operate the company’s sales and marketing teams. Jim’s experience in the automotive industry, through his family’s dealership experience and with Manheim Auctions, has made him an extremely valuable asset to LotVantage. “His …