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Facebook Launches Marketplace. What Does that Mean for Your Dealership?

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Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community”. Facebook marketplace is in its infancy right …


Press Release: LotVantage Invests in UpValet, a Car Dealer platform that Enhances the Car Buying Experience

Loren Fay Blog, News 0 Comments

Tampa, FL – September 20, 2016 – ThatsUs Technologies, LotVantage’s parent company, has announced an investment in UpValet Inc. UpValet provides a modern dealer platform that disrupts the car and truck buying experience by making it simple, efficient and more enjoyable for consumers to buy a vehicle. UpValet dealers have experienced increased sales by reducing the buying time 60-70% and …

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8 Ways Your Dealership can be Successful on Social Media

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Social media success for your dealership is not an exact science and you may fall into one of the below categories when it comes to managing your dealership’s social media presence, which is synonymous with having a website. You need to have it in order for your dealership to stay competitive. How Dealerships Currently Manage Their Social Media We manage …

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Internetiquette For An Engaging Dealership – Learning Internet Etiquette

Loren Fay Blog, How-To's 0 Comments

Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media. As …

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Dealers Aren’t Taking Charge of the Demand for Electronic Vehicles

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According to a recent study by Sierra Club, Electronic Vehicles are not wildly available on most lots. The demand is there, but the study informs that dealerships are not keeping Electronic Vehicles in inventory, sales people are not prepared/educated to talk about electronic vehicles, or they are not charged or are unavailable for a test drive. The Sierra Club conducted …

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What Is Content Marketing and How to Create It Successfully

Loren Fay Blog, How-To's 0 Comments

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future …

Chiang Mai, Thailand - March 28, 2016: hand holding screen shot of Facebook application showing on Asus Zenfone 2 mobile phone with green bokeh background

How To Create A Dealership Business Facebook Page

Loren Fay Blog, How-To's 0 Comments

Is your dealership on social media? Let us help you take the first steps to becoming a social media aficionado (professional). With this visual tutorial, you will be able to set up your own dealership Facebook Business Page that will put you on the road to social media success, drawing in the customers you want to attract and engage with. Social …

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5 Ways Dealerships Can Use Instagram’s New Stories Feature

Loren Fay Blog, How-To's 0 Comments

Instagram launched a completely new feature set called Instagram Stories this week and we’re really excited about what this can do for you! Instagram describes stories as “a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear …

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How to Regain Admin Access to Your Dealership Facebook Page

Adam Goldberg Blog, How-To's 0 Comments

“Help! A former employee is the only Admin for our Facebook Page and now I can’t access it!” Or “Help! A Facebook Page for my dealership already exists! How did that happen?” If you have said either of the above statements regarding your dealership’s Facebook Page, don’t worry, we’ll be sharing solutions to help you get access to your Page. …