5 Facebook Updates and Tests Spotted in July 2017

Mai Tran Blog, Facebook, Social Media 0 Comments

Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the …

3 Steps to Facebook Advertising for Dealerships & Brands

Mai Tran Blog, Facebook 0 Comments

By the LotVantage Social Media Team Facebook Advertising is important and you might be thinking, “I want to do it, but how do I get started and what does this all mean?” Chances are, if you have thought about advertising on Facebook, you have asked yourself these questions. At first glance, advertising on Facebook can seem daunting. This article is …

Press Release: LotVantage Releases Two New Software Products – Business Listings and Reputation Management

Mai Tran Press Release 0 Comments

Tampa, FL – June 22nd, 2017 LotVantage, a digital marketing SaaS company for dealerships, distributors, and manufacturers, has released two new software products; Business Listings and Reputation Management. LotVantage is excited with the initial beta results and what an impact it has had on conversion to sales. These services coupled with existing LotVantage products are a huge benefit to dealerships …

How Manufacturers Can Leverage Facebook Lead Ads To Drive Customers

Mai Tran Blog, Business Listings, How-To's, Reputation Management 0 Comments

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them …

How Dealerships Can Claim Their Unmanaged Facebook Pages

Mai Tran Blog, Facebook 0 Comments

A Facebook Page may exist for your dealership even if someone from your business didn’t actually create it. For example, when a person checks in to a place on Facebook that does not have an official Page, an unofficial Page is automatically created to represent that location. If the Page is unmanaged, you’ll see Unofficial Page below the Page’s cover …

How to Get a Verified Facebook Badge for Your Dealership

Mai Tran Uncategorized 1 Comment

In this blog, you will discover how verifying your local business Page (your dealership Page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your Page’s visibility in search results. What is a verified Page you ask? For a local business Page like …

Press Release: LotVantage Welcomes Dave Yeargin as Vice President of Strategic Initiatives

Mai Tran Press Release 0 Comments

Continuing to increase its focus on empowering Original Equipment Manufacturers (OEMs), LotVantage is excited to announce the addition of Dave Yeargin. Yeargin will assist in the growth of LotVantage’s Brand Manager customer footprint, with a particular focus in the Powersports vertical where he has participated for the past 20 years. Brand Manager is a complete digital marketing solution that helps …

Strategically Manage Your Dealership’s Online Reputation

Mai Tran Blog, Brand Manager 0 Comments

Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “eighty-five percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be, “Can I …

Facebook is Cracking Down on Platform Misuse – What is the Impact for Your Dealership Page?

Mai Tran Blog, Facebook 0 Comments

Facebook regularly works towards reducing the spread of fake news and misinformation across their network. Facebook is now putting new measures in place to combat the spread of fake news and misinformation – including improved detection (using machine learning) and suspension of suspicious accounts. Dealerships should be aware of this crackdown via Facebook, as this could result in subsequent posts …