Mixed race girl and caucasian friend laugh out loud while looking at phone inside of traveling retro van. The two women are on a road trip adventure

How To Drive Sales To Your Dealership Using Pokémon GO

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You may be thinking to yourself, “Wow, another mention of Pokémon GO”, but we’re certain you’ll want to read this article to learn how to best leverage this interactive game with potential customers. Businesses all over the country are using Pokémon GO to entice customers to their locations. A pizza shop in Long Island managed to increase their sales by …


LotVantage Selected by Polaris as Strategic Social Media Partner

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July 13, 2016, Tampa FL LotVantage, a SaaS (software as a service) digital marketing company for dealerships, has been selected as a strategic partner to help Polaris dealerships manage their social media presence. Polaris will strategically manage their brand awareness through the LotVantage application by promoting top trending and engaging content to their Facebook page, posting inventory, and running paid …

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How Facebook’s Recent Update Will Impact Your Dealership

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Facebook recently announced that it’s changing how it delivers posts from businesses. The goal of News Feed is to show you stories that are most relevant. Facebook likes to make improvements to News Feed in order to keep people on Facebook, not leaving in frustration. According to Facebook, “To help make sure you don’t miss the friends and family posts …


Press Release: Jim Jabaay of LotVantage Promoted to Vice President

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Tampa, FL – May, 20 2016 – LotVantage is proud to announce that Jim Jabaay has been promoted to Vice President. Jabaay joined LotVantage in late 2014 to operate the company’s sales and marketing teams. Jim’s experience in the automotive industry, through his family’s dealership experience and with Manheim Auctions, has made him an extremely valuable asset to LotVantage. “His …


Optimize Your Powersports Dealership’s YouTube Channel

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Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, which it should, you will want to make sure your YouTube channel has been optimized. Every month, LotVantage publishes a blog post in Powersports Business, covering classified marketing and social media …

LotVantage Software For Dealership Success

Want to Move Your Inventory? Consider YouTube Marketing for Dealership Success.

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Why YouTube is Important for Dealership Success YouTube was bought by Google in 2006 and since then, grew to become the second largest search engine in the world! Don’t believe it? 400 hours of video are uploaded to YouTube per minute and over one third of the entire internet population uses YouTube. The popularity of video marketing is fueled by …

LotVantage Takes Powersports Business Seriously

LotVantage Takes Powersports Business Very Seriously

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Easter weekend proved to be very productive for some LotVantage team members. Our LotVantage President and CEO, Matthew Brown, and a few others went up to Georgia for a team-building and brainstorming session. As you can tell by the video, they got a lot done. Getting stuck in the mud gave them ample time to come up with our most recent …

Instagram for Dealerships

Instagram Algorithm Shifts Gears, Impacts Exposure for Dealerships

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Quite a few car dealerships use Instagram as a way to connect with customers and shoppers in a more personal way. It provides dealers with a unique way to make a personal connection, hopefully boosting sales and revenue. That’s why it’s critical you understand the recent changes on the social media platform and how they could impact its effectiveness. A …

Social media advertising targeting for dealerships

Unlock New Customers Using Targeting on Social Media Advertising

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How to target your customers with social ads for your dealership Reaching your audience with the right message at the right time can make all the difference. You’re probably already doing everything you can think of to keep your social media presence engaging and be there for the potential buyers when they are ready. (If not, maybe you just don’t …


Free Webinar: NEW eBay Selling Dynamic using eBay Motors

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LotVantage would like to invite you to an exclusive training webinar for a NEW Selling Dynamic using eBay Motors. Our dealers who post their inventory using our eBay Motors listing tool see an average of 14 leads per listing. Benefits to attend: Compelling & proprietary info to help you: Move inventory fast Purge old-age units Turn a profit Shared success …