Never Underestimate the Exposure Power of Social Media

jjabaay Blog, Featured

In the automotive, powersports and marine industries, social media has experienced a rocky existence. On one hand, the promise of massive exposure has been intriguing and spawned entire companies to focus strictly on social media. On the other hand, the return on investment has been a challenge to demonstrate, let alone believe in through proper KPI measurement standards. Which is …


Why Filling the Sidebar is Imperative on Craigslist

lotvantage Blog, Featured

Data is everything online. Consumers love more information. They will spend a great deal of time researching a computer or getting more information about an appliance they’re considering. In the automotive industry, the love of data is even more pronounced. Why, then, do most dealers leave some of the most important information off of their inventory listings? On some of …


Why Consolidated Dashboards are Essential for Dealers

lotvantage Blog, Featured

Time. It always seems like we never have enough.  In fact, some recognize that it’s actually more important when it comes to managing sales and marketing processes to help drive sales. Between the OEMs, vendors, data providers, and analytics companies, most dealerships are given access to at least a half-dozen dashboards. Who has time to log into them all? Even …


Descriptive Ads Perform Best on Craigslist and eBay Motors

lotvantage Blog, Featured

In the past, we’ve discussed the importance of pictures in your online inventory listings. That hasn’t changed, but it’s important that we make sure we don’t take away from the other important component of your listings: the descriptions. A picture might say a thousand words, but the details you can put into the descriptions of your vehicles have a big …


If Your Inventory is Everywhere, It Won’t Be Missed

jjabaay Blog

There are two primary strategies when it comes to car dealer inventory marketing. The first has been around for a while. The wide approach says that dealers should be putting their inventory out there in multiple venues. The second is relatively new, where dealers are pulling away from third party sites and focusing on bringing people to their own websites. …


You can Buy Anything on Craigslist, Even a Pirate Ship

jturner Blog

  We are very big fans of Craigslist. It not only acts as the most cost-effective venue through which car, boat, and RV dealers can sell their inventory, but you can also find just about anything else on the site. Case-in-point: this pirate ship for sale. It may be a replica, but that’s a good thing. Shower, refrigerators, queen sized …


On Social Media, the Middle Ground is No Man’s Land

jjabaay Blog, Featured

The evolution of automotive social media has been an amazing thing to behold over the years. We’ve all seen strategies come and go. Some worked. Some didn’t. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future. Nobody knows what changes …


Why Car Dealers Should Adopt a Modern Digital Merchandising Strategy

jjabaay Blog, Featured

Most people have mastered the skill of shopping. They have been on the internet for so long that they understand the power of choice that the internet gives them. In fact, there are people hitting the car market for the first time who never knew a world without the internet. Many car dealers have shifted their attentions and advertising budgets …


Why Putting Your Social Media on AutoPilot is the Best Answer for Many Car Dealers

lotvantage Blog

The original purpose of social media was to allow people to share things in their life or that they find important with other people regardless of where they are. Over the years, there have been many questions posed about the validity of social media as a business-driving venue for car dealers, but one thing is certain: it’s here and isn’t …