Press Release: LotVantage Welcomes Dave Yeargin as Vice President of Strategic Initiatives

Loren Fay Press Release 0 Comments

Continuing to increase its focus on empowering Original Equipment Manufacturers (OEMs), LotVantage is excited to announce the addition of Dave Yeargin. Yeargin will assist in the growth of LotVantage’s Brand Manager customer footprint, with a particular focus in the Powersports vertical where he has participated for the past 20 years. Brand Manager is a complete digital marketing solution that helps …

Strategically Manage Your Dealership’s Online Reputation

Loren Fay Blog, Brand Manager 0 Comments

Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “eighty-five percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be, “Can I …

Facebook is Cracking Down on Platform Misuse – What is the Impact for Your Dealership Page?

Loren Fay Blog, Facebook 0 Comments

Facebook regularly works towards reducing the spread of fake news and misinformation across their network. Facebook is now putting new measures in place to combat the spread of fake news and misinformation – including improved detection (using machine learning) and suspension of suspicious accounts. Dealerships should be aware of this crackdown via Facebook, as this could result in subsequent posts …

Facebook Dynamic Inventory Retargeting for Dealerships

Adam Goldberg Blog, Facebook, Social Media 0 Comments

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only 2% of website visitors will fill out a website contact form, so what about the other 98%. Facebook allows you to display ads …

Press Release: LotVantage to Attend Digital Dealer 2017 – Booth #629

Loren Fay Press Release 0 Comments

Tampa, FL – April 4, 2017 – LotVantage is a leader in digital marketing for the automotive industry, building innovative, technology-focused applications that successfully drive leads for dealerships. LotVantage will be attending Digital Dealer 2017 at booth #629, to be held at the Tampa Convention Center from April 11-13. The 2017 Digital Dealer conference is located in the headquarters city …

Accelerate Your Dealership Facebook Page with Post Boosting

Loren Fay Blog, Facebook 0 Comments

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your …

Press Release: LotVantage Welcomes Patrick Pearson and Branden Elwell to Grow Brand Manager

Loren Fay Press Release 0 Comments

March 20, 2017, Tampa, FL LotVantage is excited to announce two new additions to the company, Branden Elwell and Patrick Pearson. Elwell and Pearson will be charged with growing LotVantage’s OEM Brand Manager utilization, targeted at Original Equipment Manufacturers (OEMs). LotVantage’s Brand Manager is a robust and unique tool that helps OEMs market their promotions & advertisements to consumers, through …

Leverage Your Customers to Amplify Your Dealership on Social Media

Loren Fay Blog, Facebook, Instagram, Social Media, Twitter 0 Comments

What is social media A.) An additional place to list inventory B.) A way to personalize your dealership C.) A task for my niece / nephew because they’re young and were born knowing what to do D.) A waste of time Correct Answer: B. After auditing a handful of dealership Facebook pages recently, I noticed that many don’t know what …

Brandon Honda and LotVantage Help “Drive” Adoptions

Adam Goldberg Giving Back 0 Comments

As a company, our team is very dog friendly, especially our Marketing Director, Adam Goldberg. Adam previously worked for the Humane Society of Broward County in Ft. Lauderdale prior to working for LotVantage. His love for animals and taking pictures of them, is as strong as ever. Adam regularly volunteers his time at night and on weekends at animal shelters all …

Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Loren Fay Blog, Social Media, Twitter 0 Comments

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online. As of February 9, 2017, Twitter’s monthly active users grew to 319 million. Twitter is a free social …