Archive for November 2011
22
An Overwhelming Number of Dealers have Requested the Ability to Collect Trade-In Data
0 Comments | Posted by admin in Classified Listing Application, Dealers, Lead Management, Marketing, Online Inventory Marketing
An overwhelming number of dealers have requested the ability to collect trade-in data from both prospective customers and individuals looking to sell or trade their vehicles.
Auto Dealers have been forced to utilize unconventional methods to acquire preowned vehicles to fill their lots. The auctions are packed with dealers competing for the same vehicle driving preowned inventory prices high. Dealers need to take the steps necessary to procure trade-ins from across their demographic area.

“What’s Your Vehicle Worth?” trade-in lead submission form.
This intuitive form will collect data (Year, Make Model, Mileage and Condition) about the prospects trade. There are additional text entry boxes for Name, Phone and Email address. (See below)
This form simply sends a lead (to the designated email address assigned in your account) that a prospect would like information on a trade. NO TRADE-IN INFORMATION (VALUE) IS PROVIDED BY THE SYSTEM TO THE PROSPECTIVE CUSTOMER
The leads are clearly labeled “Landing Page – Trade-In Form Submission” as the lead source.
Dealers who elect not to participate in this unique opportunity to collect additional leads have the ability to turn off the Trade-In Value Form by clicking Settings > Landing Pages & turning Trade-In Form > OFF.


