6 Myths About Social Media and an Effective Automotive Dealership Software (part 2)
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Welcome back! I wanted to continue the previous conversation about social media and effective automotive dealership software and how this affects you, the dealer. This information is being summed up from a great little pamphlet on Social Media by Dealer Marketing Magazine that several LotVantage representatives picked up at Digital Dealer in Orlando, Florida earlier this month.
Myth 3 – More Fans + More Followers = MORE SALES
If Justin Timberlake monetized his 10,743,556 fans, he wouldn’t need to make another song or movie again. If Justin monetized each customer to the tune of $1, Justin would make a cool $10 million just like that. The key is, how could Justin and his team monetize his twitter followers?
Fact – Quality is Better Than Quantity
Justin’s followers are broken up into many groups: teeny boppers, people who like his songs, people who like his look, people who like his acting, people who like ‘N Sync… the list goes on and on. Instead of trying to get as many followers as possible from Nome, Alaska when you are located in Cleveland, Ohio, focus on growing your local reach. If the average Facebook user has 130 friends, and the average Facebook dealer fan page has 500 users, that means there is about 65,000 people in first level connections. Would you rather have 65,000 local views to your local dealership or 65,000 spread over 4,000 miles? Stay local and build up your immediate reach to increase your ROI.
Myth 4 – All Content is Created Equal
Creating the same message across all forms of media (whether it be website, Facebook, Twitter, email) should be exactly the same. Create the same message, make sure it is interactive, and the same message (whether it is from the sales person, sales manager, or owner) is exactly the same. It takes a long time to create, review, and then have it reviewed by the boss, approved, and then sent out.
Fact – Each Media Avenue Needs Varied Content
Twitter is known for completing thoughts in 140 characters or less. Email marketing tells a longer story after gaining the trust of someone. Facebook develops a conversation over time (but is more interactive than email marketing). Let each person speak on their behalf (of the company, of course!) to provide their story. Remember, the more interaction in social media, the more impressions and the more exposure you get.
Look for tomorrow’s post to finish this list of 6 Myths on Social Media and Automotive Dealership Software!
How Can I Benefit?
Does your automotive dealership software allow you to incorporate your social media strategy? There are many software applications out there, but not all of them seamlessly work with your dealership management software (DMS) to help you get “free advertising”. LotVantage can help you with your car dealership’s online marketing and helping you get more leads and sales.
Speak with one of our internet experts and allow them to show you the industry’s best kept secret successful automotive dealers are using today to get more leads and more sales right now! Over 5,000 dealers cannot be wrong… and with a stellar support staff and no long term contract, how could you afford NOT to succeed with LotVantage?
Just fill out the form below and get instant access!
OR Contact our sales department at (866) 881-3229 right now for your free instant access!
P. S. -> Mention the code “rays” to get a special rate!
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