CAT | Social Media
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6 Myths: Social Media and Automotive Dealership Software (Part 3)
0 Comments | Posted by Phil Krnjeu in Auto Industry, craigslist, Social Media
Don’t forget to comment below and “like” this post! The first two installments are here and here.
Hello there! Thanks for stopping by to read the final installment and the last two myths. This information is being summed up from a great little pamphlet on Social Media by Dealer Marketing Magazine that several LotVantage representatives picked up at Digital Dealer in Orlando, Florida earlier this month.
Myth 5 – Interacting and Sharing Content are Difficult to Achieve
It is difficult to come up with content that is engaging because social media is reaching so many different people, and figuring out the message takes too much time to create to make it worthwhile.
Fact – Sharing is Caring
People who shop LOVE to share information about their purchase and their purchase process. And almost the same amount of people are influenced by the opinions of others in their decision to buy a product. That number: 80 percent. Almost 80% in both instances influence someone in a purchase. Dealers should need to take advantage to gain referrals and recommendations in their sphere of influence. Create content and see what works!
Myth 6 – Doing Everything on Your Own is Better
Automotive dealerships tend to want to control everything to create a “unified message”… and by doing everything manually, you can control everything. By controlling everything, you know your customer and leads best.
Fact – Use Tools to Manage Your Social Media
The more avenues you use for your social media (Facebook, Twitter, LinkedIn, etc.), the more overwhelming everything can become. Trying to manage everything (posting, content, analytics, etc.) by yourself is daunting enough. Use tools that are readily available to help you or are integrated in your applications to streamline processes and to get an overall better measurement of your efforts.
Take Away….
We at LotVantage hope you enjoyed this information on social media. Check back daily as we continue to add content and help you get more leads online and make more sales!
How Can I Benefit?
Does your automotive dealership software allow you to incorporate your social media strategy? There are many software applications out there, but not all of them seamlessly work with your dealership management software (DMS) to help you get “free advertising”. LotVantage can help you with your car dealership’s online marketing and helping you get more leads and sales.
Speak with one of our internet experts and allow them to show you the industry’s best kept secret successful automotive dealers are using today to get more leads and more sales right now! Over 5,000 dealers cannot be wrong… and with a stellar support staff and no long term contract, how could you afford NOT to succeed with LotVantage?
Just fill out the form below and get instant access!
OR Contact our sales department at (866) 881-3229 right now for your free instant access!
P. S. -> Mention the code “rays” to get a special rate!
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6 Myths About Social Media and an Effective Automotive Dealership Software (part 2)
0 Comments | Posted by Phil Krnjeu in Auto Industry, Social Media
Don’t forget to comment below and “like” this post!
Welcome back! I wanted to continue the previous conversation about social media and effective automotive dealership software and how this affects you, the dealer. This information is being summed up from a great little pamphlet on Social Media by Dealer Marketing Magazine that several LotVantage representatives picked up at Digital Dealer in Orlando, Florida earlier this month.
Myth 3 – More Fans + More Followers = MORE SALES
If Justin Timberlake monetized his 10,743,556 fans, he wouldn’t need to make another song or movie again. If Justin monetized each customer to the tune of $1, Justin would make a cool $10 million just like that. The key is, how could Justin and his team monetize his twitter followers?
Fact – Quality is Better Than Quantity
Justin’s followers are broken up into many groups: teeny boppers, people who like his songs, people who like his look, people who like his acting, people who like ‘N Sync… the list goes on and on. Instead of trying to get as many followers as possible from Nome, Alaska when you are located in Cleveland, Ohio, focus on growing your local reach. If the average Facebook user has 130 friends, and the average Facebook dealer fan page has 500 users, that means there is about 65,000 people in first level connections. Would you rather have 65,000 local views to your local dealership or 65,000 spread over 4,000 miles? Stay local and build up your immediate reach to increase your ROI.
Myth 4 – All Content is Created Equal
Creating the same message across all forms of media (whether it be website, Facebook, Twitter, email) should be exactly the same. Create the same message, make sure it is interactive, and the same message (whether it is from the sales person, sales manager, or owner) is exactly the same. It takes a long time to create, review, and then have it reviewed by the boss, approved, and then sent out.
Fact – Each Media Avenue Needs Varied Content
Twitter is known for completing thoughts in 140 characters or less. Email marketing tells a longer story after gaining the trust of someone. Facebook develops a conversation over time (but is more interactive than email marketing). Let each person speak on their behalf (of the company, of course!) to provide their story. Remember, the more interaction in social media, the more impressions and the more exposure you get.
Look for tomorrow’s post to finish this list of 6 Myths on Social Media and Automotive Dealership Software!
How Can I Benefit?
Does your automotive dealership software allow you to incorporate your social media strategy? There are many software applications out there, but not all of them seamlessly work with your dealership management software (DMS) to help you get “free advertising”. LotVantage can help you with your car dealership’s online marketing and helping you get more leads and sales.
Speak with one of our internet experts and allow them to show you the industry’s best kept secret successful automotive dealers are using today to get more leads and more sales right now! Over 5,000 dealers cannot be wrong… and with a stellar support staff and no long term contract, how could you afford NOT to succeed with LotVantage?
Just fill out the form below and get instant access!
OR Contact our sales department at (866) 881-3229 right now for your free instant access!
P. S. -> Mention the code “rays” to get a special rate!
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6 Myths About Social Media and an Effective Automotive Dealership Software (Part 1)
0 Comments | Posted by Phil Krnjeu in Auto Industry, Social Media
Don’t forget to comment below and “like” this post!
Hey there! I wanted to talk today about social media for dealers and how this affects you. In order to keep this informative and interesting, we are going to break this down into a several part series. We recently had several LotVantage representatives head over to Digital Dealer in Orlando, Florida and one of our representatives picked up a great little pamphlet on Social Media by Dealer Marketing Magazine.
Myth 1 – Teenagers Run Amok Online
Most people look at social media as being something that teenagers use to talk about Justin Bieber or sports fans celebrating their teams miraculous comeback and throwing it in the face of their friends who just happen to support the team that just lost. Throw in the idea that “Farmville” and “Cityville” are being posted everywhere, you think that every person online can now successfully run a farm or megatropolis.
Fact – Your User Is Online
Facebook has over 800 million registered users with 50% of these registered users logging into Facebook everyday. According to a recent study (GfK Automotive study 2011), of the 9.1 million cars sold in the United States in 2010, 84% of these buyers were Facebook users.
Myth 2 – Attractive Pages Means More Sales
Yes, the more attractive pages do get more views. But simply being “pretty” doesn’t mean a lead or sale will be generated. The phrase “all hat and no cattle” pops into mind. Not only do your pages need to be appealing, but they need to have something of value to give your visitors. Visitors to your site are now more savvy and aren’t being fooled by pretty pictures anymore.
Fact – A Social Media Strategy Needs to Formulated
Looking at metrics like “organic reach” and “engagement” your dealership can see how much free marketing they are generating. In one example, 258,124 impressions were created FOR FREE just by implementing a good social media strategy. By formulating a good strategy and using an automotive dealership software that will help get your plan out to the masses, you can use that extra money that you saved to buy a nice steak dinner.
How Can I Benefit?
Does your automotive dealership software allow you to incorporate your social media strategy? There are many software applications out there, but not all of them seamlessly work with your dealership management software (DMS) to help you get “free advertising”. LotVantage can help you with your car dealership’s online marketing and helping you get more leads and sales.
Speak with one of our internet experts and allow them to show you the industry’s best kept secret successful automotive dealers are using today to get more leads and more sales right now! Over 5,000 dealers cannot be wrong… and with a stellar support staff and no long term contract, how could you afford NOT to succeed with LotVantage?
Just fill out the form below and get instant access!
OR Contact our sales department at (866) 881-3229 right now for your free instant access!
P. S. -> Mention the code “rays” to get a special rate!
