Facebook Dynamic Inventory Retargeting for Dealerships

Adam Goldberg Blog, Facebook, Social Media 0 Comments

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only 2% of website visitors will fill out a website contact form, so what about the other 98%. Facebook allows you to display ads …

Press Release: LotVantage to Attend Digital Dealer 2017 – Booth #629

Mai Tran Press Release 0 Comments

Tampa, FL – April 4, 2017 – LotVantage is a leader in digital marketing for the automotive industry, building innovative, technology-focused applications that successfully drive leads for dealerships. LotVantage will be attending Digital Dealer 2017 at booth #629, to be held at the Tampa Convention Center from April 11-13. The 2017 Digital Dealer conference is located in the headquarters city …

Accelerate Your Dealership Facebook Page with Post Boosting

Mai Tran Blog, Facebook 0 Comments

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your …

Press Release: LotVantage Welcomes Patrick Pearson and Branden Elwell to Grow Brand Manager

Mai Tran Press Release 0 Comments

March 20, 2017, Tampa, FL LotVantage is excited to announce two new additions to the company, Branden Elwell and Patrick Pearson. Elwell and Pearson will be charged with growing LotVantage’s OEM Brand Manager utilization, targeted at Original Equipment Manufacturers (OEMs). LotVantage’s Brand Manager is a robust and unique tool that helps OEMs market their promotions & advertisements to consumers, through …

Leverage Your Customers to Amplify Your Dealership on Social Media

Mai Tran Blog, Facebook, Instagram, Social Media, Twitter 0 Comments

What is social media A.) An additional place to list inventory B.) A way to personalize your dealership C.) A task for my niece / nephew because they’re young and were born knowing what to do D.) A waste of time Correct Answer: B. After auditing a handful of dealership Facebook pages recently, I noticed that many don’t know what …

Brandon Honda and LotVantage Help “Drive” Adoptions

Adam Goldberg Giving Back 0 Comments

As a company, our team is very dog friendly, especially our Marketing Director, Adam Goldberg. Adam previously worked for the Humane Society of Broward County in Ft. Lauderdale prior to working for LotVantage. His love for animals and taking pictures of them, is as strong as ever. Adam regularly volunteers his time at night and on weekends at animal shelters all …

Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Mai Tran Blog, Social Media, Twitter 0 Comments

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online. As of February 9, 2017, Twitter’s monthly active users grew to 319 million. Twitter is a free social …

How Emoji’s Can Help Dealership’s Relate To Their Customers

Mai Tran Uncategorized 0 Comments

We dub 2017 the year of emojis for dealership’s! That statement would not have been taken serious years ago. Have you noticed how prevalent the use of emojis are outside of social media? They’re everywhere! In case you don’t know what emoji stands for, it means pictograph. They are tiny pictures used to represent text. Think, modern day hieroglyphs. Similar …

Dealership Google Reviews: How to Get Love Letters from Customers

Mai Tran Blog 0 Comments

Valentine’s Day is around the corner and there is no better time to get love letters from your customers. Love letters, also known as reviews, are a great way to boost your dealership’s reputation and brand, locally. It is no surprise that today’s consumers are searching for reviews from previous customers, before they even step foot in a dealership. With 90% …

Love Your Dealership with Facebook Retargeting

Mai Tran Blog, Facebook 0 Comments

Here at LotVantage, we love, LOVE! With our favorite new company hashtag #ilovemylotvantage, we mean business. We strongly believe that it is worthwhile that dealership’s consider marketing matters of the heart when thinking about Facebook Retargeting. Valentine’s Day; the day when you give your sweetheart an oversized teddy bear, heart shaped boxes of chocolate and quite possibly a bushel of …