TAG | auto dealerships
As a technology provider for auto and powersport dealers, we’re constantly seeking new ways to help assist dealerships in performing better. At LotVantage, our motto is “Driving Your Technology Online” because that’s exactly what we do. We ensure that our customers are able to list, manage and track their inventory online to multiple marketplaces in the easiest and quickest fashion that will ultimately bring in more leads. So, while LotVantage provides the software to get your vehicles noticed and sold online, what technology assists inside your dealership?
A recent article in the Wall Street Journal entitled “Mercedes Uses iPads To Speed Deals, End Cubicle Culture” discusses how dealerships are integrating new technology into their daily routine. At the end of May, 30 of Daimler AG’s Mercedes-Benz dealerships introduced Apple’s iPad into their sales process. Instead of bringing buyers into a cubicle to discuss current discounts, rebates and financing, salespeople at those dealerships now work alongside the vehicle to be purchased with the help of the iPad.
While I find this concept very intriguing and definitely on point with current technology trends, I wonder if Mercedes-Benz will be successful at introducing the iPad into all of their 350 U.S. dealerships. There is definitely a learning curve when it comes to any technology and while Apple has done a magnificent job at making the iPad user-friendly, many people find it difficult to adapt to even the iPhone. Furthermore, who will be training & supporting the sales team at these dealerships when they have questions?
So, what do you think? Is incorporating the iPad into the sales process a positive move for auto and motorcycle dealerships?