TAG | inventory software
There has been a clear shift in the past 10 years to a much more internet-oriented decision making process when it comes to looking for and purchasing cars. For many looking to buy a car the plan of action consists of the following:
- Research which cars fit your needs on blogs, forums, and automaker web sites
- Search the internet to find cars in your price range, using sites like eBay Motors and Craigslist
- Contact the dealership or seller through the internet to set up a test drive
Consumers are using these steps more and more often in today’s internet driven society and dealerships have caught on, realizing the need to have a strong internet presence. While the number of actual sales that take place through the internet is relatively low, it provides incredible sales leads and makes it easier for customers to find the car they want.
Creating and maintaining a strong internet presence is no walk in the park, however. Many dealerships have hired full-time Internet Sales Managers just to handle their internet needs. Some of the most popular tools used by dealerships are eBay Motors and Craigslist. Both of those web sites allow auto dealerships to create a virtual marketplace that complements the physical car lot.
Many times repitition and volume is key to finding prospective buyers. Car shoppers may find just one of a dealers’ tens or hundreds of cars listed online and, after a little online communication with the dealer, they can end up buying a completely different car from the dealer, possibly one that isn’t even listed online.
In order to create a strong internet presence car dealerships, and even individual salespeople, across the country are using internet solutions to list their inventory over a wide spectrum of car sales sites. Automatic car listing tools like Lot Vantage give dealers the ability to mass-list their cars by simply entering the vehicle’s VIN number. After that all that is left is to wait for the leads to roll in.