TAG | motorcycle dealers
LotVantage was recently featured in Full Throttle, a Florida magazine for motorcycle enthusiasts. The article entitled “Craigslist – A How-To For Dealers” covers the current economic climate and it’s effect on the motorcycle industry and smart ways to overcome sales struggles, namely with craigslist.
“The coming months will be a ‘make it or break it’ for many dealers hoping that the warming months will bring customers back to the showrooms…the success for most dealers will hinge on the effectiveness of their online marketing efforts”, the article states. Instead of focusing on a dealer’s website alone or high-cost sites for promotion many dealers are being encouraged to try out craigslist.org in their local market. Why? “Craigslist boasts over 10 million unique visitors each month and is currently ranked as the 7th most visited website in the United States, but best of all Craigslist is free”, the article continues. We all know time is money and although craigslist is free, it can be quite tedious to list just one vehicle – that’s where LotVantage comes in. LotVantage provides an easy to use inventory management system for dealers to efficiently post vehicles to craigslist, among other online marketplaces.
The article goes on to talk about the experience St. Pete Powersports had with LotVantage and their success using craigslist to sell vehicles. “I was surprised, but we had people calling about the craigslist bikes on the same day we posted them”, claimed Donny Wilson, General Manager of St. Pete Powersports. Not only did St. Pete Powersports receive over 300 phone calls about their craigslist ads, but they also exceeded their previous sales by 14 motorcycles!