Motorcycle dealers can now exhale a little as Craigslist has added a Motorcycles/Scooters by Dealer category earlier this week. While the section “Motorcycles” existed before, many dealerships had experienced problems of being flagged by some in the Craigslist community who felt only private sellers should post bikes for sale. The new category allows dealers to list their inventory without this worry.

As a result of this change on Craigslist, potential buyers can now refine their search for motorcycles (or scooters) by clicking tabs at the top of Craigslist. Users can chose to display only motorcycles by private owners, only those for sale by dealers, or both.

LotVantage users also now have the option within the software to post their motorcycles to the new “Motorcycles by Dealer” sub-section.

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LotVantage featured in Full Throttle's May 2010 issue

LotVantage was recently featured in Full Throttle, a Florida magazine for motorcycle enthusiasts. The article entitled “Craigslist – A How-To For Dealers” covers the current economic climate and it’s effect on the  motorcycle industry and smart ways to overcome sales struggles, namely with craigslist.

“The coming months will be a ‘make it or break it’ for many dealers hoping that the warming months will bring customers back to the showrooms…the success for most dealers will hinge on the effectiveness of their online marketing efforts”, the article states. Instead of focusing on a dealer’s website alone or high-cost sites for promotion many dealers are being encouraged to try out craigslist.org in their local market. Why? “Craigslist boasts over 10 million unique visitors each month and is currently ranked as the 7th most visited website in the United States, but best of all Craigslist is free”, the article continues. We all know time is money and although craigslist is free, it can be quite tedious to list just one vehicle – that’s where LotVantage comes in.  LotVantage provides an easy to use inventory management system for dealers to efficiently post vehicles to craigslist, among other online marketplaces.

The article goes on to talk about the experience St. Pete Powersports had with LotVantage and their success using craigslist to sell vehicles. “I was surprised, but we had people calling about the craigslist bikes on the same day we posted them”, claimed Donny Wilson, General Manager of St. Pete Powersports. Not only did St. Pete Powersports receive over 300 phone calls about their craigslist ads, but they also exceeded their previous sales by 14 motorcycles!

You can read the full article here and please be sure to check out Full Throttle‘s website and magazine! While you’re at it head on over to St. Pete Powersports to see LotVantage in action.

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The power of Lot Vantage is no longer restricted to just auto dealers – the system now handles motorcycles as well! Our inventory marketing software allows motorcycle dealers to manage their inventory on craigslist, eBay Motors, Backpage.com, and even provides an inventory display for motorcycle dealer websites.The platform starts with a VIN decode and then lets you add all the options that make every bike unique. Our streamlined listing process lets you add those critical details for aftermarket options quickly and painlessly.

Motorcycle dealers can now load and promote all of their bikes on leading web sites like Craigslist, eBay Motors, and Backpage.com in just three clicks per cycle. Plus, there is a VIN decoder that does all of the dirty work such as filling out all of the motorcycle’s standard information based on make, model and year. Users can even track all of their leads and monitor listings as well as active eBay Motors auctions from one easy-to-read interface.

On top of that Lot Vantage enables users to post unlimited photos of each bike, select from 20 professional templates for each posting, and provide customers with a secure online credit application. We can even build you a web site that will always display your current inventory!

The world of online motorcycle sales just got a whole lot more interesting.

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