Craigslist announced that ads in the Motorcycle and RV dealers category will cost $5 per ad, effective November 15, 2016.
When this happened in the automotive space nearly 3 years ago, we recognized dealerships that put their budget together and continued posting on Craigslist saw lead volume increase by 15 times per unit.
Craigslist, the 12th most visited website in the United States, just cut out the spam from the Motorcycle and RV category and put your ads right in the consumers’ view. The consumer experience will become much cleaner and focused for browsing when purchasing inventory.
This WILL NOT affect Powersports inventory posted to the ATV, UTV or Snowmobiles by dealer category.
Motorcycle and RV dealerships who dedicate an advertising budget to Craigslist will continue to expose their inventory to local market consumers. Dealerships who have not yet dedicated a budget to Craigslist will see tremendous value in this new pricing model.
There are 2 options for LotVantage Customers:
- Add a credit card on file in LotVantage (secured through CyberSource) and select the inventory you would like to post. Your credit card will be charged $5 per ad posted by Craigslist.
- Give LotVantage your ad budget and let us manage it for you. We know what inventory gets the most leads and will be the most effective on Craigslist. Now you can syndicate your inventory and have one less thing to worry about.
If you have any questions about this Craigslist update, please contact LotVantage at 888-569-3865 or firstname.lastname@example.org.