Why RV and Motorcycle Dealers Should Pay to Advertise on Craigslist

Adam Goldberg Blog, Craigslist, Featured 0 Comments

Craigslist recently announced that posting ads to the RV and Motorcycle categories will now require a listing fee of $5/ad. If you rely heavily on Craigslist to drive traffic to your RV or Motorcycle dealership, you may be looking at ways to avoid paying that listing fee. In our most humble and industry professional opinion, we strongly advise that you …

Showcasing Your Inventory on Classified Sites

Jim Jabaay Blog, Featured 0 Comments

Getting your inventory in front of as many consumers as possible is unarguably one of the main purposes of posting and marketing online.  However, even if you succeed, your inventory will be side-by-side with that of your competitors.  It is important to properly showcase your inventory in the right places, at the right times, and to the right consumers. That …

Never Underestimate the Exposure Power of Social Media

Jim Jabaay Blog, Featured

In the automotive, powersports and marine industries, social media has experienced a rocky existence. On one hand, the promise of massive exposure has been intriguing and spawned entire companies to focus strictly on social media. On the other hand, the return on investment has been a challenge to demonstrate, let alone believe in through proper KPI measurement standards. Which is …

Why Filling the Sidebar is Imperative on Craigslist

Adam Goldberg Blog, Featured

Data is everything online. Consumers love more information. They will spend a great deal of time researching a computer or getting more information about an appliance they’re considering. In the automotive industry, the love of data is even more pronounced. Why, then, do most dealers leave some of the most important information off of their inventory listings? On some of …

Why Consolidated Dashboards are Essential for Dealers

Adam Goldberg Blog, Featured

Time. It always seems like we never have enough.  In fact, some recognize that it’s actually more important when it comes to managing sales and marketing processes to help drive sales. Between the OEMs, vendors, data providers, and analytics companies, most dealerships are given access to at least a half-dozen dashboards. Who has time to log into them all? Even …

Descriptive Ads Perform Best on Craigslist and eBay Motors

Adam Goldberg Blog, Featured

In the past, we’ve discussed the importance of pictures in your online inventory listings. That hasn’t changed, but it’s important that we make sure we don’t take away from the other important component of your listings: the descriptions. A picture might say a thousand words, but the details you can put into the descriptions of your vehicles have a big …

On Social Media, the Middle Ground is No Man’s Land

Jim Jabaay Blog, Featured

The evolution of automotive social media has been an amazing thing to behold over the years. We’ve all seen strategies come and go. Some worked. Some didn’t. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future. Nobody knows what changes …

Why Car Dealers Should Adopt a Modern Digital Merchandising Strategy

Jim Jabaay Blog, Featured

Most people have mastered the skill of shopping. They have been on the internet for so long that they understand the power of choice that the internet gives them. In fact, there are people hitting the car market for the first time who never knew a world without the internet. Many car dealers have shifted their attentions and advertising budgets …

Strong Focus is Imperative for Automotive Social Media

Adam Goldberg Blog, Featured

The evolution of social media over the years has been interesting to watch, particularly in the automotive industry. As a business tool, there have been more strategies that have come and gone than ones that have stood the test of time. Believe it or not, social media is around a decade old in its current form. One can argue that …

We Do It Best

Adam Goldberg Featured 0 Comments

We Make Free & Classified Marketplaces Easy Free & classified marketplaces like Craigslist, Backpage, eBay, YouTube, Facebook, and Twitter have created a whole new mindset on marketing. For the past decade LotVantage has focused on developing technologies that leverage these marketplaces to their fullest potential. Keeping up with all of the quirks of these ever-changing marketplaces is a full-time job, …