How often do you hear, “Hey, what’s your Wi-Fi password?” at your dealership? Consumers are always looking for ways to stay connected and they may be doing research while shopping on your lot. This is the perfect opportunity to take advantage of their need for constant connectivity.
What is a Facebook Check-In?
Facebook has a feature that lets your customers virtually announce their location to their friends. Check-Ins create a mention of your dealership on their Facebook Newsfeed. This means your dealership has now reached the Newsfeed of each customer’s Facebook friends.
What is Facebook Wi-Fi?
Facebook Wi-Fi is a way for your customers to access the internet while at your dealership by checking in to your location via Facebook. This forced Check-In means free social media advertising for your dealership.
Without Facebook Wi-Fi, businesses can offer a secure wireless network with a password, only providing access to those who had it. Some businesses create a guest Wi-Fi network without a password, but that method isn’t as secure.
If your dealership does have Facebook Wi-Fi, you no longer need to give out your Wi-Fi password or offer an unsecure guest Wi-Fi network. When your customer attempts to connect, they’ll be forced to Check-In to your dealership.
Checking in on Facebook creates a Newsfeed story, sharing their location with all their Facebook friends. By doing this, you have now exposed your brand to the friends of your customer.
“Jon Smith Just Checked into John Doe Motors”
Have we convinced you yet to look into Facebook Wi-Fi? If a forced Check-In isn’t reason enough to have Facebook Wi-Fi at your dealership, within 24 hours, Facebook will send a notification to that customer encouraging them to review your dealership.
Pro Tip: Don’t forget to respond to customers who review your dealership in a timely manner. Check your Facebook page every morning to check for comments and reviews. Respond to those comments to engage with your customers.
How can I begin utilizing Facebook Wi-Fi?
In order to take advantage of Facebook Wi-Fi for your dealership, you need to be an admin of your Facebook page and make sure it is a valid location. You also need to make sure you have a supported Wi-Fi product, which you can see if you do here.
Once you have the right equipment, you will need to follow the steps provided by Facebook to route customers connecting to your Wi-Fi through Facebook.
Once you have Facebook Wi-Fi for your dealership, you’ll need to educate your customers that you offer this service. We have created this FREE editable sign for you to download and use in common areas to promote that you offer this service.
Is your dealership already using Facebook Wi-Fi? Let us know on the LotVantage Facebook Page.