3 Steps to Facebook Advertising for Dealerships & Brands

Loren Fay Blog, Facebook 0 Comments

By the LotVantage Social Media Team Facebook Advertising is important and you might be thinking, “I want to do it, but how do I get started and what does this all mean?” Chances are, if you have thought about advertising on Facebook, you have asked yourself these questions. At first glance, advertising on Facebook can seem daunting. This article is …

How Manufacturers Can Leverage Facebook Lead Ads To Drive Customers

Loren Fay Blog, Business Listings, How-To's, Reputation Management 0 Comments

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them …

How Dealerships Can Claim Their Unmanaged Facebook Pages

Loren Fay Blog, Facebook 0 Comments

A Facebook Page may exist for your dealership even if someone from your business didn’t actually create it. For example, when a person checks in to a place on Facebook that does not have an official Page, an unofficial Page is automatically created to represent that location. If the Page is unmanaged, you’ll see Unofficial Page below the Page’s cover …

Strategically Manage Your Dealership’s Online Reputation

Loren Fay Blog, Brand Manager 0 Comments

Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “eighty-five percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be, “Can I …

Facebook is Cracking Down on Platform Misuse – What is the Impact for Your Dealership Page?

Loren Fay Blog, Facebook 0 Comments

Facebook regularly works towards reducing the spread of fake news and misinformation across their network. Facebook is now putting new measures in place to combat the spread of fake news and misinformation – including improved detection (using machine learning) and suspension of suspicious accounts. Dealerships should be aware of this crackdown via Facebook, as this could result in subsequent posts …

Facebook Dynamic Inventory Retargeting for Dealerships

Adam Goldberg Blog, Facebook, Social Media 0 Comments

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only 2% of website visitors will fill out a website contact form, so what about the other 98%. Facebook allows you to display ads …

Accelerate Your Dealership Facebook Page with Post Boosting

Loren Fay Blog, Facebook 0 Comments

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your …

Leverage Your Customers to Amplify Your Dealership on Social Media

Loren Fay Blog, Facebook, Instagram, Social Media, Twitter 0 Comments

What is social media A.) An additional place to list inventory B.) A way to personalize your dealership C.) A task for my niece / nephew because they’re young and were born knowing what to do D.) A waste of time Correct Answer: B. After auditing a handful of dealership Facebook pages recently, I noticed that many don’t know what …

Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Loren Fay Blog, Social Media, Twitter 0 Comments

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online. As of February 9, 2017, Twitter’s monthly active users grew to 319 million. Twitter is a free social …