Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Loren Fay Blog, Social Media, Twitter 0 Comments

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online. As of February 9, 2017, Twitter’s monthly active users grew to 319 million. Twitter is a free social …

Dealership Google Reviews: How to Get Love Letters from Customers

Loren Fay Blog 0 Comments

Valentine’s Day is around the corner and there is no better time to get love letters from your customers. Love letters, also known as reviews, are a great way to boost your dealership’s reputation and brand, locally. It is no surprise that today’s consumers are searching for reviews from previous customers, before they even step foot in a dealership. With 90% …

Love Your Dealership with Facebook Retargeting

Loren Fay Blog, Facebook 0 Comments

Here at LotVantage, we love, LOVE! With our favorite new company hashtag #ilovemylotvantage, we mean business. We strongly believe that it is worthwhile that dealership’s consider marketing matters of the heart when thinking about Facebook Retargeting. Valentine’s Day; the day when you give your sweetheart an oversized teddy bear, heart shaped boxes of chocolate and quite possibly a bushel of …

Longform Facebook Video Should Be a Focus for Dealerships and Manufacturers

Adam Goldberg Blog, Facebook, Video 0 Comments

Facebook recently announced another change to their News Feed algorithm, which will now favor longform video. Facebook is constantly working on News Feed to ensure users are enjoying their experience, with the goal to keep them on Facebook longer. In the announcement, Facebook encourages brands to “focus on creating videos that are relevant and engaging to their audiences. Longer videos …

Facebook Instant Reply for Dealerships

How To Set Up Facebook Instant Reply For Your Dealership Page

Loren Fay Blog, Facebook, How-To's, Social Media 0 Comments

What are Facebook Instant Replies? Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action …

social media for dealerships

Loren Fay Blog, Facebook, Social Media, Uncategorized 0 Comments

We’d like to share 5 things your dealership can do to improve their social media presence in 2017. According to estimates, the number of worldwide social media users has reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. Considering the number of people interacting on social media networks, it is a no-brainer that dealerships should …

How To: Include a Call-to-Action on Your Dealership Facebook Page

Loren Fay Blog, Facebook, How-To's, Social Media 0 Comments

What is a Call-to-Action Button you ask? It is literally what it sounds like; it is a clickable button on a Facebook Page that gets your Page visitor to do something specific. A Call-to-Action, also commonly referred to as a CTA, helps drive people from Facebook to take actions that are important to your dealership. (i.e. booking a service at …

How To: Include Your Services on Your Dealership Facebook Page

Loren Fay Blog, Facebook, How-To's, Social Media 0 Comments

Did you know that you can include your dealerships’ services on your Facebook Page? The benefits to a customer using social media to shop for services is simple; it’s all about convenience. It is a relatively easy way to convert a savvy social media visitor into a lead and eventually, a loyal customer. Many services that your dealership provides are …

Craigslist Moving to Paid for More Categories on 12/1/2016

Loren Fay Blog, Craigslist 0 Comments

We have some more Craigslist news for you. Craigslist just announced that starting Thursday, December 1, 2016 ads posted in the ATV, UTVs, Snowmobiles, Boats, Heavy Equipment & Trailers categories are going to be $5/ad. Earlier this month, we shared that Craigslist is charging $5 for Motorcycle and RV ads, but now they’re charging for these additional categories as well. What does this mean? When …

Craigslist Moving to Paid for More Categories on 12/1/2016

Loren Fay Blog, Craigslist 0 Comments

Craigslist recently announced that starting Thursday, December 1, 2016 ads posted to the following categories will now require payment to post ads. ATV, UTVs, Snowmobiles – $5 Auto Wheels and Tires – $3 Boats – $5 Farm and Garden – $3 General for Sale – $3 Heavy Equipment – $5 Trailers – $5 Earlier this month, we shared that Craigslist is …