Strategically Manage Your Dealership’s Online Reputation

Loren Fay Blog, Brand Manager 0 Comments

Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “eighty-five percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be, “Can I …

Facebook is Cracking Down on Platform Misuse – What is the Impact for Your Dealership Page?

Loren Fay Blog, Facebook 0 Comments

Facebook regularly works towards reducing the spread of fake news and misinformation across their network. Facebook is now putting new measures in place to combat the spread of fake news and misinformation – including improved detection (using machine learning) and suspension of suspicious accounts. Dealerships should be aware of this crackdown via Facebook, as this could result in subsequent posts …

Facebook Dynamic Inventory Retargeting for Dealerships

Adam Goldberg Blog, Facebook, Social Media 0 Comments

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only 2% of website visitors will fill out a website contact form, so what about the other 98%. Facebook allows you to display ads …

Accelerate Your Dealership Facebook Page with Post Boosting

Loren Fay Blog, Facebook 0 Comments

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your …

Leverage Your Customers to Amplify Your Dealership on Social Media

Loren Fay Blog, Facebook, Instagram, Social Media, Twitter 0 Comments

What is social media A.) An additional place to list inventory B.) A way to personalize your dealership C.) A task for my niece / nephew because they’re young and were born knowing what to do D.) A waste of time Correct Answer: B. After auditing a handful of dealership Facebook pages recently, I noticed that many don’t know what …

Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Loren Fay Blog, Social Media, Twitter 0 Comments

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online. As of February 9, 2017, Twitter’s monthly active users grew to 319 million. Twitter is a free social …

Dealership Google Reviews: How to Get Love Letters from Customers

Loren Fay Blog 0 Comments

Valentine’s Day is around the corner and there is no better time to get love letters from your customers. Love letters, also known as reviews, are a great way to boost your dealership’s reputation and brand, locally. It is no surprise that today’s consumers are searching for reviews from previous customers, before they even step foot in a dealership. With 90% …

Love Your Dealership with Facebook Retargeting

Loren Fay Blog, Facebook 0 Comments

Here at LotVantage, we love, LOVE! With our favorite new company hashtag #ilovemylotvantage, we mean business. We strongly believe that it is worthwhile that dealership’s consider marketing matters of the heart when thinking about Facebook Retargeting. Valentine’s Day; the day when you give your sweetheart an oversized teddy bear, heart shaped boxes of chocolate and quite possibly a bushel of …

Longform Facebook Video Should Be a Focus for Dealerships and Manufacturers

Adam Goldberg Blog, Facebook, Video 0 Comments

Facebook recently announced another change to their News Feed algorithm, which will now favor longform video. Facebook is constantly working on News Feed to ensure users are enjoying their experience, with the goal to keep them on Facebook longer. In the announcement, Facebook encourages brands to “focus on creating videos that are relevant and engaging to their audiences. Longer videos …

Facebook Instant Reply for Dealerships

How To Set Up Facebook Instant Reply For Your Dealership Page

Loren Fay Blog, Facebook, How-To's, Social Media 0 Comments

What are Facebook Instant Replies? Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action …