5 Facebook Updates and Tests Spotted in July 2017

Mai Tran Blog, Facebook, Social Media 0 Comments

Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the …

Facebook Dynamic Inventory Retargeting for Dealerships

Adam Goldberg Blog, Facebook, Social Media 0 Comments

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only 2% of website visitors will fill out a website contact form, so what about the other 98%. Facebook allows you to display ads …

Leverage Your Customers to Amplify Your Dealership on Social Media

Mai Tran Blog, Facebook, Instagram, Social Media, Twitter 0 Comments

What is social media A.) An additional place to list inventory B.) A way to personalize your dealership C.) A task for my niece / nephew because they’re young and were born knowing what to do D.) A waste of time Correct Answer: B. After auditing a handful of dealership Facebook pages recently, I noticed that many don’t know what …

Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Mai Tran Blog, Social Media, Twitter 0 Comments

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online. As of February 9, 2017, Twitter’s monthly active users grew to 319 million. Twitter is a free social …

Facebook Instant Reply for Dealerships

How To Set Up Facebook Instant Reply For Your Dealership Page

Mai Tran Blog, Facebook, How-To's, Social Media 0 Comments

What are Facebook Instant Replies? Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action …

social media for dealerships

Mai Tran Blog, Facebook, Social Media, Uncategorized 0 Comments

We’d like to share 5 things your dealership can do to improve their social media presence in 2017. According to estimates, the number of worldwide social media users has reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. Considering the number of people interacting on social media networks, it is a no-brainer that dealerships should …

How To: Include a Call-to-Action on Your Dealership Facebook Page

Mai Tran Blog, Facebook, How-To's, Social Media 0 Comments

What is a Call-to-Action Button you ask? It is literally what it sounds like; it is a clickable button on a Facebook Page that gets your Page visitor to do something specific. A Call-to-Action, also commonly referred to as a CTA, helps drive people from Facebook to take actions that are important to your dealership. (i.e. booking a service at …

How To: Include Your Services on Your Dealership Facebook Page

Mai Tran Blog, Facebook, How-To's, Social Media 0 Comments

Did you know that you can include your dealerships’ services on your Facebook Page? The benefits to a customer using social media to shop for services is simple; it’s all about convenience. It is a relatively easy way to convert a savvy social media visitor into a lead and eventually, a loyal customer. Many services that your dealership provides are …

Increase Facebook Check-Ins at your Dealership with Facebook Wi-Fi

Adam Goldberg Blog, Facebook, How-To's, Social Media 1 Comment

How often do you hear, “Hey, what’s your Wi-Fi password?” at your dealership? Consumers are always looking for ways to stay connected and they may be doing research while shopping on your lot. This is the perfect opportunity to take advantage of their need for constant connectivity. What is a Facebook Check-In? Facebook has a feature that lets your customers virtually …

Internetiquette For An Engaging Dealership – Learning Internet Etiquette

Mai Tran Blog, Facebook, How-To's, Social Media 0 Comments

Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media. As …