5 Facebook Updates and Tests Spotted in July 2017

Mai Tran Blog, Facebook, Social Media 0 Comments

Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the …

3 Steps to Facebook Advertising for Dealerships & Brands

Mai Tran Blog, Facebook 0 Comments

By the LotVantage Social Media Team Facebook Advertising is important and you might be thinking, “I want to do it, but how do I get started and what does this all mean?” Chances are, if you have thought about advertising on Facebook, you have asked yourself these questions. At first glance, advertising on Facebook can seem daunting. This article is …

Facebook is Cracking Down on Platform Misuse – What is the Impact for Your Dealership Page?

Mai Tran Blog, Facebook 0 Comments

Facebook regularly works towards reducing the spread of fake news and misinformation across their network. Facebook is now putting new measures in place to combat the spread of fake news and misinformation – including improved detection (using machine learning) and suspension of suspicious accounts. Dealerships should be aware of this crackdown via Facebook, as this could result in subsequent posts …

Accelerate Your Dealership Facebook Page with Post Boosting

Mai Tran Blog, Facebook 0 Comments

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your …

Facebook Instant Reply for Dealerships

How To Set Up Facebook Instant Reply For Your Dealership Page

Mai Tran Blog, Facebook, How-To's, Social Media 0 Comments

What are Facebook Instant Replies? Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action …

How To: Include Your Services on Your Dealership Facebook Page

Mai Tran Blog, Facebook, How-To's, Social Media 0 Comments

Did you know that you can include your dealerships’ services on your Facebook Page? The benefits to a customer using social media to shop for services is simple; it’s all about convenience. It is a relatively easy way to convert a savvy social media visitor into a lead and eventually, a loyal customer. Many services that your dealership provides are …

Increase Facebook Check-Ins at your Dealership with Facebook Wi-Fi

Adam Goldberg Blog, Facebook, How-To's, Social Media 1 Comment

How often do you hear, “Hey, what’s your Wi-Fi password?” at your dealership? Consumers are always looking for ways to stay connected and they may be doing research while shopping on your lot. This is the perfect opportunity to take advantage of their need for constant connectivity. What is a Facebook Check-In? Facebook has a feature that lets your customers virtually …

Boosting Facebook Posts is a Smart Investment for your Dealership

Adam Goldberg Blog, Facebook, How-To's, Uncategorized 2 Comments

Facebook for dealerships is a pay-to-play marketplace when you have a business page. It’s nearly impossible to reach your entire audience without putting an advertising budget behind it. This post will give you a basic understanding of Facebook boosting (advertising) and audience targeting to help expand the reach or your dealership’s messaging. On all of your posts, you’ll see a …

Facebook Launches Marketplace. What Does that Mean for Your Dealership?

Adam Goldberg Blog, Facebook, How-To's 0 Comments

Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community”. Facebook marketplace is in its infancy right …

8 Ways Your Dealership can be Successful on Social Media

Adam Goldberg Blog, Facebook 0 Comments

Social media success for your dealership is not an exact science and you may fall into one of the below categories when it comes to managing your dealership’s social media presence, which is synonymous with having a website. You need to have it in order for your dealership to stay competitive. How Dealerships Currently Manage Their Social Media We manage …